When NetBet came to us asking for a new direction for their marketing we were happy to take up the challenge. With existing tag-lines “Making Sport More Exciting” and “Making Casino More Exciting”, we were keen to look at how (sometimes embarrassing) exuberance could be championed. The TV ads were ‘inspired’ by the iconic Katz’s Delicatessen orgasm scene in When Harry met Sally – in this case the jaw-dropping excitement was courtesy of another big win with NetBet.
With an added pressure of an extremely tight deadline, the spots were shot, edited, dubbed, graded and cleared for broadcast in just 48 hours.
The spots were written, directed and produced by Dice London’s Head of Content, Keith Duddy. For more information on the marketing services we offer, contact us.
Categories: TV Commercial