EXPERIENTIAL MARKETING & SOCIAL MEDIA CONTENT CAMPAIGN.
Following a TV campaign for NetBet that centred on vocal enthusiasm, we wanted to start a conversation around the enthusiasm, excitement & entertainment of live sport, and the crucial role that supporters have in making sport more exciting.
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The campaign visited key Rugby World Cup and Premier League games, whipping up the visiting supporters, measuring the loudness of the crowds and filming more than 120 “fan-stories” for social media distribution.
As NetBet were WBA’s official betting partner, we also took our vintage French Van to home and away games, handed out megaphones to fans, and filmed interviews with passionate supporters. #MakeSomeNoise generated more than 200 pieces of media.
The campaign ran throughout the Autumn of 2015, travelling over 1000 miles and interacting with thousands of sports fans. It was recognised by the BOF Awards where we were runner-up as Best Marketing Campaign 2015.
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