Gaming Operators Merger

Battling The Big Beasts of Betting

Consolidation stories continue to hit the headlines as gambling companies continue the merger game in a bid to drive growth via scale. GVC added Bwin.party to its portfolio, Paddy Power and Betfair jo…

Read More
Personalisation Marketing

On personalisation for EGR Magazine

1. How has personalisation within digital marketing changed over the last few years? Is it getting better? Of course it’s getting better. Big data gives us access to much more information about custom…

Read More
Cheltenham Races

Method in the madness

The 2016 Cheltenham Festival week was widely considered to have been an industry-wide disaster, with losses estimated to have exceeded £60m. It may have been unfortunate that many races were won by th…

Read More
The Watching Generation

The Watching Generation

Why the play button is the web’s most compelling call to action Unless you have been hiding under a rock for the last couple of years, or asleep in the House of Lords, you have almost certainly heard …

Read More